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Description
Creating Customer EvangelistsWhen customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By
When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future " -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."Binding Type: Paperback
Publisher: Lewis Lane Press
Published: 08/21/2012
ISBN: 9780988195400
Pages: 242
Weight: 0.63lbs
Size: 8.50h x 5.50w x 0.51d
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4.2 ★★★★★
Based on 351 reviews
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Product Reviews
★★★★★ 4
Keeps him busy. Puppy proof
Size: 6 Inch, Color: Independence Day
Thankfully I bought 2. One of the pumps broke as I was trying to blow up. That is the reason i did not give then 5 stats. This is a great toy for my puppy. Keeps him entertained and is pretty sturdy.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Great for dog self play
Size: 6 Inch, Color: Red, Size: 6 Inch, Color: Red
So much fun for my puppy. Easy to grab and throw for him to play alone. Durable for a medium dog. This is his favorite toy. I also bought one for my friends cattle dog puppy who went bonkers with it. Yet her dog liked to chew the tags off. So I wouldn’t recommend for chewers.
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Fun to fetch
Size: 5 Inch, Color: Red, Size: 5 Inch, Color: Red
Perfect size for my 1 yr old Cavapoo that is ball obsessed. This ball is fun to toss around in the yard to exercise and wear out my energetic boy. Perfect for after my work day when I don’t have the energy to match his energy level. He gets to run and chase and I can enjoy his playtime too. Overall the ball is durable and I have confidence it will last for a very long time. We have 2 sizes, small and medium, for my 30 pound athletic pup. He enjoys both equally.
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Dog loves them
Size: 6 Inch, Color: Independence Day
My dog loved the first ball I got her, so I got her a second one. Both hhavr been very durable (she likes to puncture things with her teeth). I left each ball slightly deflated, so they were still firm, but she could bite them without issues. She has not punctured either ball yet. I did have to watch her because she started trying to chew the tabs off because she was bored. She has not chewed one off, just started thinking about it, and did a tiny bit of damage to one tab.
She loves these balls. We have played tug of wat with them too, so yhe tabs are sturdy, and so is the ball.
The dog did not care what collar she got, so I grabbed the least expensive one, and the 6 inch. She is a medium sized dog with razor teeth, and these work great.
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Reviewed in the United States on March 15, 2026
★★★★★ 4
Not recommended for the aggressive player..
Size: 6 Inch, Color: Red, Size: 6 Inch, Color: Red
First this ball was not delivered when it should have been. Second, the tabs are poorly made. One day of my dog playing with it and the tabs are already torn up. The ball itself is fun for her and has not deflated for now at least.
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Reviewed in the United States on May 10, 2026