SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Joe
Birmingham, US
★★★★★ 5
Recommend
Color: Black
This a great little phone mount. It works for my iPhone 17 pro max. I drive a lot of dirt roads where I live in the mountains, and the magnet holds up to plenty of bumps without dropping my phone. Easy to install. Pros: -very simple installation -strong magnet -arm rotates for adjustment -ball and socket joint allows tilting with a good amount of resistance to hold its position (when fully tightened) Cons: - for model 3 users, anything other than next to the steering wheel can block a portion of your windshield viewing area -could have more modularity if offered with more arm attachments Conclusion: RECOMMENDED. Very stable and functional mount with a minimalistic design that still allows for some adjustability. If magnet weakens over time, or the sun damages the plastic to the point of breaking from brittleness then I will post updates. I will also update for any modifications I make for more adjustability.
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Reviewed in the United States on April 26, 2026
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Jamie J. Breustedt
Birmingham, US
★★★★★ 5
This economical solution works perfectly
Color: Black
Very happy with this car mount. The magnet is plenty strong to securely hold my iPhone in its magnetic loop case. It’s plastic but it’s sturdy and fits on my Model 3’s screen perfectly. It has an adjustable height that I can mount my phone with full clearance of my steering wheel. Don’t waste your money on a metal mount, this inexpensive mount serves the need perfectly.
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Reviewed in the United States on April 22, 2026
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Anthony Jones
Houston, US
★★★★★ 5
Great for Tesla
Color: Black
Perfect in my Tesla. It’s sturdy and never drops my phone.
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Reviewed in the United States on May 23, 2026
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WillB
Birmingham, US
★★★★★ 1
Mount presses on the back of the screen Too hard
Color: Black
Waste of time. Doesn’t mount well. The screen shows visible backlight stress from where the mount presses on the back of the screen Returning it same day
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Reviewed in the United States on May 13, 2026
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I Agoren
Port Orchard, US
★★★★★ 5
Good option for FSD drivers with a thin skin
Color: Black
Works great. Holds the phone very well and can be repositioned very quickly to accommodate various driving modes like laid back and deep or focus edge of your seat with getting yelled at by FSD (not really self driving)
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Reviewed in the United States on June 1, 2026

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