SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

Sale price$810.00 Regular price$900.00
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 10 - Jul 15

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 62840530068

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.0 ★★★★★
Based on 1436 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
L
Likeacowsopinion_itsmoo
Bozeman, US
★★★★★ 4
Dog didn’t like sound it makes
Color: Duck(Yellow)
I ordered the duck. It’s yellow and a good size for small to medium dogs. It is well made but as the information states this is for gentle chewers. I have a yorkie poo who thinks he is a big dog and likes toys bigger than himself and this fit the bill until…he heard the sound it makes. He didn’t like it and now refuses to play with it. 🤷🏻‍♀️ So the 4 stars because he did like it and did play with it. Minus one because of the sound he doesn’t care for. I will need to cut it open if I want him to play with it again. As of right now he doesn’t want to get near it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 6, 2026
D
D.
Waukegan, US
★★★★★ 5
Not actually for aggressive chewers
Color: Alligator(Green)
*sigh* Yet ANOTHER toy that's marketed for aggressive chewers that doesn't live up to its claims. My 50-lb goldendoodle put a hole in the plush part of this alligator toy in under 3 minutes, and that was just from normal chewing and not the tooth gnashing with her molars that she usually does. So why 5 stars still? Because after that initial hole was created, we've asked her to be gentle with it, and she's done a fairly good job, leading to a toy that is still intact that she absolutely LOVES. No kidding, this is her new favorite "baby," although I do suspect that the next new toy she gets will then become her new favorite. Kids, amirite? Anyway, I suspect that she loves this toy so much (aside from the fact that it's the newest one) because it's kind of like 2 toys in 1. She has a large rope toy that she adores and only gets to play with when closely supervised because otherwise she uses her teeth to effectively cut through all of the individual rope strings in no time flat. This kind of mimics that texture, but she gets to play with this one to her heart's content and so far hasn't done any appreciable damage to it. She also loves the texture of plush toys, and this one is large enough that she can really grab it in her mouth, but not so big that it takes any effort to carry around. The squeaker has somehow managed to remain alive, and I attribute that to her being asked to be more gentle with this toy, since usually, the reason why she's making holes in plushies is to dig that most cherished little plastic squeaker out of her toys' guts. This is actually a pretty expensive dog toy, though the current coupon price brings it to just under $15, which seems more reasonable, but still kind of pricey for something that your dog may chew completely through in 10 minutes. If you don't have an aggressive chewer, this is a pretty great toy. If you do, be prepared to pay for a toy that will become a pile of innards in pretty short order.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 31, 2026
A
Amazon Customer
Los Angeles, US
★★★★★ 5
Well-Made Toy That My Dog Loves, Great Quality and Fun
Color: Alligator(Green), Color: Alligator(Green)
This dog toy has been a great addition to our pup’s collection. It’s well made and feels like solid quality that will stand up to regular play, which is exactly what you want rather than something that falls apart after a few uses. My Havanese absolutely loves it. The size is just right for small to medium-sized dogs, and we’ve had a lot of fun with tug-of-war and gentle fetch sessions. The texture and feel give her something satisfying to bite and carry around. Pros: Well made and durable, feels like it will last through many play sessions. Great size for small to medium dogs like my Havanese. Encourages play and interaction, perfect for tug-of-war and light fetch. Nice value for the quality and price. Easy to grip for both dog and human hands. Cons: Not ideal for extreme chewers; if your dog loves to destroy toys quickly, you might need a super-heavy-duty option. A bit simple in design, no squeaker, but that’s just personal preference. Overall, this is a solid, fun toy that delivers on quality and performance, and my dog genuinely enjoys it. Highly recommend. Still gets 5 stars!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 24, 2026
E
Verified Purchase
ERock
Grantham, US
★★★★★ 1
Didn't last 5 minutes
Color: Duck(Yellow)
Didn't last 5 minutes with my 9 month old pomeranian. Do not recommend if you have an aggressive chewer.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 24, 2026
M
Verified Purchase
Melissa Franks
Draper, US
★★★★★ 5
Great hanging toy
Pattern Name: Dog
My dog loves this. We hung it from a tree limb and he plays constantly with it. Lightweight but durable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 14, 2026

recommand products