Intrabranding: The Keystone of Corporate Agility
SKU: 78592714882

Intrabranding: The Keystone of Corporate Agility

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Intrabranding: The Keystone of Corporate AgilityBranding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge shaped keystone holds the arch's other stones in compression and in place, enabling

Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. No enterprise can succeed at branding without first excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.


Marc Rudov, branding advisor to CEOs and author of Brand Is Destiny: The Ultimate Bottom Line and Be Unique or Be Ignored: The CEO's Guide to Branding, warns every chief exec: If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled



Binding Type: Paperback
Publisher: MHR Enterprises
Published: 08/11/2020
ISBN: 9780974501772
Pages: 148
Weight: 0.46lbs
Size: 9.02h x 5.98w x 0.32d
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SKU: 78592714882

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ginnygingin
Lowell, US
★★★★★ 5
Pretty, but very practical.
Size: Full, Color: Mint Green
The color was exactly what I expected from the photo. It arrived in an unbelievably small package, but expanded quickly once I opened the bag. I waited the recommended 24 hours to be sure it was done. I am pleased that the length is a perfect fit, and I like that it comes up to the back of my neck when I'm sitting in bed. It is a bit softer than I originally imagined, but not so soft that I feel like I'm sinking through it. It's very pleasantly supportive. The fabric is like a soft ribbed corduroy with piping along the outer seam. It looks nice. Both ends have a pocket that is barely noticeable, but is the perfect size to keep your phone close by. I'm temporarily homebound and spending a lot of time sitting in bed, so I'm very glad I invested in this pillow for comfort and convenience. If you ever have trouble with pillows working their way under the edge of the headboard, and into the dusty space between the headboard and the wall, consider this problem solved.
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Reviewed in the United States on January 23, 2026
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Grace Mannino
Chelsea, US
★★★★★ 5
Measure your bed and space, I did and ordered the perfect fit!
Size: Queen, Color: Navy
Love this wedge pillow. I bought it for our boat stateroom bed. It fits perfectly as beds on a boat are always odd sizes. It is very comfortable allows me to sit up in bed to read. Also keeps our bed pillows from sliding back. Good quality, color and size.
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Reviewed in the United States on May 12, 2026
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Kate L.
Birmingham, US
★★★★★ 4
The good & the bad
Size: Queen, Color: Dark Grey
I’ve got mixed feelings bc a for this pillow. Pros: correct width for my queen bed, was comfortable to lean against when sitting up in bed, fabric seems nice, was well packaged (the vacuum seal bag can be reused. Cons: I’m skeptical that the pillow will fluff out further after 2-3 days. The cover can’t be removed - button holes are too small (which means you shouldn’t see the cover stretch to the side exposing the hole like other pillows warned of, so that’s good) so I can’t easily remove the cover to wash. Fabric shows wrinkles a lot. Not as structured as I was hoping based on the listing. I’ve got a plan for how to fix my complaints - add some seat cushion foam inside the white inner liner. I’ll have to cut the buttons off and run the string that was connecting the buttons on either side of the pillow through the foam. Then secure the string to the inner liner to keep the pinched look. Put the cover back on, then add the buttons back with a safety pin to hook them to the inner liner. I think even with these mods, the item will be worth it price wise - other items seemed to be $50-$125 so the additional $35 and effort I’ll put into addressing this will still keep it more cost effective and filled out than the more expensive models available.
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Reviewed in the United States on October 4, 2025
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Kindle Reader
San Leandro, US
★★★★★ 5
Cozy, Cute, and Practical!
Size: Twin/Twin XL, Color: Light Pink
I got this pillow for my daughter to use when she heads off to college this fall, and she absolutely loves it! The light pink color is soft and calming, just what she wanted to match her dorm decor. It’s plush, supportive, and super comfortable, whether she's sitting up to read, study, or just relax. The removable, washable cover is a big plus, and the side pockets are so convenient for stashing her phone or glasses. While the pillow works great on its own, we still plan to get a detachable headboard to complement it for added support. Overall, this is a stylish and functional addition to her dorm setup, and we’re both really happy with the quality. Highly recommend!
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Reviewed in the United States on June 19, 2025
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Jace K.
Dallas, US
★★★★★ 5
Thick, Supportive, and Cozy for Reading or Nursing
Size: Full, Color: Olive Green
This wedge pillow has been a great fit on my daughter’s bed. It’s super soft and cozy, and at the same time offers great support for sitting up in bed. The pillow is nice and thick, so you don’t sink into it — perfect for reading, studying, or lounging without needing multiple regular pillows. I tried it out myself and was surprised at how well it also works as support while nursing an infant. It props you up at just the right angle and feels stable without shifting around. The removable, washable cover is a big plus, and the olive green color is subtle yet stylish. I’m impressed enough that I’ll either be purchasing one for myself soon or adding it to my Christmas list.
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Reviewed in the United States on September 22, 2025

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