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When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday LifeFrom one of the world's most celebrated intellectuals, a "fascinating" (Financial Times), brilliantly insightful work that explains how we think about each other's thoughts about each other's thoughts, ad infinitum. It sounds impossible, but "superlatively gifted science writer" (The Times) Steven Pinker shows that we do it all the time. This awareness, which we experience as something that is public or "out there," is called common knowledge, and it
From one of the world's most celebrated intellectuals, a "fascinating" (Financial Times), brilliantly insightful work that explains how we think about each other's thoughts about each other's thoughts, ad infinitum. It sounds impossible, but "superlatively gifted science writer" (The Times) Steven Pinker shows that we do it all the time. This awareness, which we experience as something that is public or "out there," is called common knowledge, and it has a momentous impact on our social, political, and economic lives. Common knowledge is necessary for coordination, for making arbitrary but complementary choices like driving on the right, using paper currency, and coalescing behind a political leader or movement. It's also necessary for social coordination: everything from rendezvousing at a time and place to speaking the same language to forming enduring relationships of friendship, romance, or authority. Humans have a sixth sense for common knowledge, and we create it with signals like laughter, tears, blushing, eye contact, and blunt speech. But people also go to great lengths to avoid common knowledge--to ensure that even if everyone knows something, they can't know that everyone else knows they know it. And so we get rituals like benign hypocrisy, veiled bribes and threats, sexual innuendo, and pretending not to see the elephant in the room. Pinker shows how the hidden logic of common knowledge can make sense of many of life's enigmas: financial bubbles and crashes, revolutions that come out of nowhere, the posturing and pretense of diplomacy, the eruption of social media shaming mobs and academic cancel culture, the awkwardness of a first date. Artists and humorists have long mined the intrigues of common knowledge, and Pinker liberally uses their novels, jokes, cartoons, films, and sitcom dialogues to illuminate social life's tragedies and comedies. Along the way he answers questions like: -Why do people hoard toilet paper at the first sign of an emergency?-Why are Super Bowl ads dominated by crypto?
-Why, in American presidential primary voting, do citizens typically select the candidate they believe is preferred by others rather than their favorite?
-Why did Russian authorities arrest a protester who carried a blank sign?
-Why is it so hard for nervous lovers to say goodbye at the end of a phone call?
-Why does everyone agree that if we were completely honest all the time, life would be unbearable? Consistently riveting in explaining the paradoxes of human behavior, and "one of the most insightful books...about what makes us human" (Bill Gates), When Everyone Knows That Everyone Knows... invites us to understand the ways we try to get into each other's heads and the harmonies, hypocrisies, and outrages that result.
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Great shelf
Size: 24in-Shelve
I’m a fan! Good quality, sturdy shelf, very easy to assemble and put on the wall. I recommend having a second person to help hold the shelf while you get the first few screws in, just to keep it level.
I love the larger shelf space, it gives me a lot more storage for the bathroom.
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Reviewed in the United States on September 10, 2025
★★★★★ 5
Great Product!
Size: 3tiers-Shelves, Size: 3tiers-Shelves
This shelf system is an awesome option if you're looking for an industrial/rustic vibe. It's feels super well made and was easy to assemble. The finish on the wood is fantastic! All the hardware for mounting was there and even if you have minimal experience mounting brackets and hardware to the wall - this was still very easy. I especially appreciated the "U" brackets to secure the wood shelves to the posts - that was an unexpected extra that I was very happy to see included. Unfortunately because of space and the way my wife wanted these spaced, we didn't use the third shelf, but we're definitely going to find some place else in the house to mount that later. Overall, if you like this decor - I would definitely recommend this item!
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Reviewed in the United States on June 8, 2021
★★★★★ 5
Quick and easy - nice pipe kit.
Size: 4-Tier (Not included planks)
Pair these with some shelving boards from your local big box store, and you're in business. These look nice, and are easy to assemble. I had them up and on the wall in about 90 minutes.
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Reviewed in the United States on January 7, 2026
★★★★★ 5
Sturdy, Be mindful if a few things in advance
Size: 5-Tier (Not included planks), Size: 5-Tier (Not included planks)
Good quality. The black pipe compliments our decorating style so we are over all pleased.
Be mindful of the following:
- Needs a little bit of expertise in making sure all the flanges line up and are level/plumb.
- Even if/when you pre assemble tubing according to printed instructions, the shelving won't line up and some connection parts will have to be loosened to line up.
- I consider us (me & the hubs) little above average when it comes to DIY but this took some figuring out and cooperation during installation because we decided to align the holes on the flanges up with our studs to enforce the holding strength (for weight of books and family photo albums/picture boxes). This choice was prompted by the poor quality of plastic drywall anchors included with the product.
Now that I have installed one, I will customize next time with more height (to accommodate taller children's books that don't fit the current set up) and a bit deeper (to accommodate a 12 inch shelf/wood insert). Aesthetically, it will not accommodate a book taller than about 9 inches. Our photo albums range up to 15 inches and because the shelving depth from back wall to front of wood shelf is about 12 inches, it hangs over the front too much to look balanced.
With the current set up, I'm limited with what can be placed on the shelves - size wise. While this does not have anything to do with the quality of the product, you may not know to consider these aspects in advance so thats why I include it in my review.
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Reviewed in the United States on July 13, 2021
★★★★★ 5
A Solid, Stylish Solution!
Size: 4-Tier (Not included planks)
I use this industrial pipe shelf setup in my salon to display and organize products, and it’s been a great fit. The hardware is sturdy and gives a clean, rustic vibe that works well with my space. It was easy to install, and I added my own boards to customize the look. The open design makes it easy for clients to see what’s available, and it’s held up well with daily use. A solid, stylish solution for keeping things neat and accessible.
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Reviewed in the United States on November 14, 2025