SKU: 84254804187

Стратегія за межами «хокейної ключки». Люди, ймовірності і переможні рішення. Strategy Beyond The 'Hockey Stick'. People, Probabilities And Winning Decisions

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Стратегія за межами «хокейної ключки». Люди, ймовірності і переможні рішення. Strategy Beyond The 'Hockey Stick'. People, Probabilities And Winning Decisions. , . Strategy Beyond The 'Hockey Stick'. People, Probabilities And Winning Decisions McKinsey, , . , . ' ' , , . , , . , , , , . : McKinsey, , . , , , , . ? , . SPECIFICATIONS: Author: Sven Smith, Chris Bradley, Martin Geert , , Publisher: Language: Ukrainian Publication Date: 2021 Number of pages: 256 pst Format: Hardcover Width: 170 mm 6,7' Height: 240 mm 9,4' Weight: 490 g Illustrations: Black and white ISBN: 9786177965373

Стратегія за межами «хокейної ключки». Люди, ймовірності і переможні рішення. Strategy Beyond The 'Hockey Stick'. People, Probabilities And Winning Decisions

Автори — експерти зі стратегії McKinsey, які опитали десятки компаній щодо їхніх стратегій розвитку і визначили процес зростання компаній, які правильно обирали для себе цілі і пріоритети. Цей процес вийшов на графіку зростання у формі хокейної ключки, звідти і назва. Однак цю 'хокейну ключку' можна подолати — і зрости швидше, якісніше і простіше, оминаючи заїжджену схему. Саме про те, як це зробити, і розповість книжка.

Корисно прочитати маркетологам, директорам з розвитку, менеджерам зі стратегії, бренд-менеджерам та всім, хто формує плани компанії на майбутнє.Чим хороша ця книжка:
  • Автори - експерти зі стратегії McKinsey, які опитали десятки компаній щодо їхніх стратегій розвитку і визначили процес зростання компаній, які правильно обирали для себе цілі і пріоритети. Корисно прочитати маркетологам, директорам з розвитку, менеджерам зі стратегії, бренд-менеджерам та всім, хто формує плани компанії на майбутнє.
  • Чому у назві йдеться про хокейну ключку? Бо автори вивели криву якісного зростання, і вона дуже схожа саме на цей атрибут.

SPECIFICATIONS:

Author:Sven Smith, Chris Bradley, Martin Geert - Свен Сміт, Кріс Бредлі, Мартін Гірт

Publisher:Лабораторія

Language:Ukrainian/Українська

Publication Date:2021

Number of pages:256 pst

Format:Hardcover

Width:170 mm / 6,7'

Height:240 mm / 9,4'

Weight:490 g

Illustrations:Black and white

ISBN:9786177965373

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SKU: 84254804187

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