Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products
SKU: 89949620832

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

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Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming ProductsHooked. . , . Hooked. On The Hook. How To Create Habit Forming Products , , , . , '': , . , , , , , , . ' . , '. SPECIFICATIONS: Author: Nir Eyal Language: Russian Number of pages: 272 pst Format: Paperback Size:5 () A5 (Standard) Weight: 300 g ISBN: Does not apply

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель 'крючка': четырехэтапного процесса, который успешные компании используют для формирования потребительских привычек.

Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового поколения, способные завоевать настоящую любовь потребителей.

Ранее книга издавалась под названием 'Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки'.

SPECIFICATIONS:

Author:Nir Eyal - Нир Эяль

Language:Russian/Русский

Number of pages:272 pst

Format:Paperback

Size:А5 (Стандарт) / A5 (Standard)

Weight:300 g

ISBN:Does not apply

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SKU: 89949620832

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Pawtucket, US
★★★★★ 4
looks nice, well made and styish.
This was a gift for a friend. It is well made, has a good modern style to it, comfortable to wear, she is taller, and it fits her well. Its a bit warm, so a fall kind of clothing option.
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Reviewed in the United States on February 5, 2026
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Nomad Fan
New York, US
★★★★★ 5
Perfect!
Size: Medium, Color: Pure Black
Well made, soft comfortable and looks great.
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Reviewed in the United States on June 6, 2026
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Lisa Wald
Louisville, US
★★★★★ 5
So soft
Size: Large, Color: Pure Black
Loved. Soft and cute
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Reviewed in the United States on April 27, 2026
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L. from lil Rhody
Omaha, US
★★★★★ 2
cute but not the material I expected
Size: Small, Color: Pure Black
This was really cute, well made and fit as expected. Unfortunately, I have sensitive skin and I found the material to be scratchy so I sent it back.
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Reviewed in the United States on April 19, 2026
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C. Quittmeyer
Louisville, US
★★★★★ 5
Nice quality sweater, well made and soft.
Size: Large, Color: Pure Beige
I love this sweater - but I bought it just in time for summer, so it won't get much use until fall! It fits great, it is really soft and the overall quality is quite good. I plan to buy another one in another color as well.
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Reviewed in the United States on May 22, 2026

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