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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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★★★★★ 5
Good shirt
Size: X-Large, Color: Sky Blue
Good fitting shirt. Looked good just like image shows
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Reviewed in the United States on April 27, 2026
★★★★★ 5
I wear a medium and it fit perfect in all areas
Size: Medium, Color: Coffee
Best shirt for fit, comfort, style and price
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Reviewed in the United States on March 27, 2026
★★★★★ 3
much different color shade.
Size: Medium, Color: Coffee
color I received is much darker than what is advertised.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Great feel, good shirt
Size: Medium, Color: Black
I bought this to replace my excite Express 1MX button up black shirt for work uniform which kept fading with the seams turning a dull gray. The PJ shirt is wrinkle free after first wash, stays black, and is a bit more stretchy. Also it’s way more affordable at $26 vs Express 1MX at $60 ish.
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Reviewed in the United States on February 18, 2026
★★★★★ 5
PJ Paul Jones Dress Shirt
Size: X-Large, Color: Airy Blue
Nice Fit . Spring Fashions
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Reviewed in the United States on May 15, 2026